Social media is the 21st Century Word of Mouth!
Did you know that 83% of all online adults use social networking sites and 90%+ are on social media every day?
Patients Believe What Social Media Delivers
Social Media has revolutionized the concept of word-of-mouth referrals. Both Millennials and Baby Boomers make decisions about you based on what they see online – often without even stepping into your practice or speaking to anyone on your staff. In fact, all generations use your online presence, including Social Media, to decide whether or not to choose you, even when they receive a WOM referral!
Build Trustworthy Relationships And Increase Patient Conversion with a Targeted Social Media Strategy
Not being found on social media networks is just as bad as not being found on the search engines. Targeted social media posts allow your practice to engage with and build an online community and a well-crafted social media strategy has the power to build trustworthy relationships with both existing and potential patients. It also increases the probability that your patients will recommend you to their friends, who in turn choose you to perform their treatment.
Let CEATUS Bring the Information to You
In today’s world, service is hard to find and mostly nonexistent. I have to say that CEATUS Media goes above and beyond in their service to clients. Our practice uses them for SEO, website maintenance, social media and they are even developing a new website for us. Our marketing and client services reps are totally on top of their game and they are very astute at what they do. They interact with as not as vendors but as partners. They are super committed, have excellent follow-thru and are completely vested in our mutual success. We’ve been clients of theirs for nearly seven years and there’s no doubt they will be with us for many years into the future. In our humble opinion, there’s no one better in this space!
I have been with CEATUS Media Group a little over a year now and it has been the best decision. Their customer service is phenomenal. Our rep and his team are very creative and by far the best. They really want you to succeed in the social media world. Excited to continue our relationship and see what they come up with next.
With CEATUS You Can Expect
Top Rankings
Social media can dramatically improve your search engine rankings. Many social media techniques can have a positive effect on search engine positioning, ensuring you are found where prospective patients are searching. At CEATUS, we implement these strategies when establishing your social media campaign, helping to increase your site’s popularity for a tremendous boost in Web traffic.
More Traffic
Our Mission is to provide a social media strategy that engages your current patients and followers, and causes them to Like and Share your posts. This strategy ensures that your brand is promoted to potential patients outside your current network.
More Leads
At CEATUS, we know that the key lies in developing a great social marketing message and then disseminating it to consumers while giving them an incentive to pass it on. The result? More leads as more prospective patients learn about you AND your brand!
Increased Patient Volume
Social Media offers an exciting way to generate increased patient volume for your practice. Rest assured that your social media campaign is in the good hands of experienced professionals. At CEATUS, we provide your practice with an unparalleled experience by connecting you with potential patients while creating new opportunities for conversation.
Higher Revenue
60% of social media users trust social media posts by doctors over any other group. This means that well-crafted, targeted social media posts, promotions and Ads have greater impact that leads to higher conversion rates and higher revenue.
Social media can dramatically improve your search engine rankings. Many social media techniques can have a positive effect on search engine positioning, ensuring you are found where prospective patients are searching. At CEATUS, we implement these strategies when establishing your social media campaign, helping to increase your site’s popularity for a tremendous boost in Web traffic.
Our Mission is to provide a social media strategy that engages your current patients and followers, and causes them to Like and Share your posts. This strategy ensures that your brand is promoted to potential patients outside your current network.
At CEATUS, we know that the key lies in developing a great social marketing message and then disseminating it to consumers while giving them an incentive to pass it on. The result? More leads as more prospective patients learn about you AND your brand!
Social Media offers an exciting way to generate increased patient volume for your practice. Rest assured that your social media campaign is in the good hands of experienced professionals. At CEATUS, we provide your practice with an unparalleled experience by connecting you with potential patients while creating new opportunities for conversation.
60% of social media users trust social media posts by doctors over any other group. This means that well-crafted, targeted social media posts, promotions and Ads have greater impact that leads to higher conversion rates and higher revenue.
Social Media Basics
Social Media Marketing (SMM): What it Means for Your Practice
Research shows that not being found on the key social networks is just as bad as not being found on the search engines. The use of social networks such as Instagram, Facebook, etc. and other online communities, to reach online consumers is a vital piece of Digital Marketing. Social media creates a unique platform to reach and interact with consumers.
Establishing Your Social Media Presence
The first step to a good social media strategy is to identify the parameters. Deciphering what social media sites will be the most beneficial to your practice is key. A foundation must first be established by creating the accounts and writing valuable practice background information, including a description of your practice history, goals and philosophies. Custom pages, backgrounds, tab design and advertisements are all vital to promoting brand recognition. Building “social authority” is equally important. Social authority is developed when a practice establishes itself as an industry expert on one or more of the social media platforms. The next step is to engage your audience.
Initiate a Dialogue
While developing and implementing your social media strategy, it is essential to remember that social media is ultimately about generating, cultivating and maintaining relationships. It should be viewed as a two-way street. Connect consumers with valuable information about procedures – such as before and after galleries, and specials – and set up question and answer sessions, and other engagement forums. The most effective social media strategy for a medical practice is to communicate and educate potential patients so that they can make informed decisions.
Go Viral
Viral marketing and viral advertising are buzzwords referring to marketing techniques that use social networks to produce increased brand awareness and to achieve other marketing objectives, such as sales. Videos, images, blogs and articles with appealing information are leveraged to encourage online sharing and word-of-mouth referrals. Social media vehicles allow for instantaneous dissemination of news, images, audio, video and other multimedia content. The use of online word-of-mouth referrals spreads your practice’s authority within the community exponentially faster than any other form of advertisement.