Lead-Generating Portals & Directories: Connecting You to Prospective Patients
In today’s rapid-paced, high-tech world, consumers rely on the Internet for everything from phone numbers to information about sensitive healthcare procedures. Research shows that the vast majority begin their searches with global search terms such as LASIK and cataract surgery, Veneers, Breast Augmentation, Bariatric Surgery. Knee Replacement, etc.
The top results for these highly competitive search terms are almost always limited to government agencies and large educational sites. A single practice — even a successful, well-known practice — stands little chance of ranking for these highly coveted positions.
A listing in a Lead-Generation Directory that is part of one of these powerful sites will ensure that your practice is found by consumers searching for educational information and tips on choosing a doctor.
Let CEATUS Bring the Information to You
Why CEATUS Lead Generation
Visibility Equals Revenue
CEATUS portals send highly qualified, highly motivated leads to your practice. Further, the unique location serving technology powering our portals ensures that your profile is promoted on each page of the educational website, for patients geographically close to your practice. Reaching thousands of visitors each month, having your practice featured on one or more of these powerful, educational portals will help drive more prospective patients to your website and your practice.
Magnify Your Brand and Strengthen Your Online Footprint
CEATUS Lead-Generating Portals are not only the Internet’s premier consumer portals for specialized healthcare information, they also rank at the top of the Google results pages for the key words your prospective patients are searching for. Your Profile Listing appears in your preferred market(s) and includes a custom profile page for each doctor in your practice. The profile is promoted on each page of the website for patients closest to your location. Doctors listed on one of CEATUS’ quality educational portals receive ,many benefits, including expanded branding opportunities for the practice, the prestige of being associated with quality information and other elite doctors, and most importantly, being found for 80% of the searches that you would otherwise miss.
Don’t Get Lost in the Crowd
Exclusivity is the key to our Lead-Generating Directories’ success. We only accept a limited number of doctors in each market, ensuring that you receive the visibility and highly qualified leads you deserve. And unlike other directories, we only list doctors who have well-established practices. You can be assured that a CEATUS directory listing maintains your hard-earned reputation by placing you alongside other highly-quality doctors.
Our Results Speak for Themselves
A listing in one of our exclusive Lead-Generating Directories provides your practice with top Internet visibility for global and local search terms. And since 80% of all healthcare searches are performed using global search terms, a practice not listed in one of our directories is forfeiting a large number of potential patients and practice branding A CEATUS directory listing ensures your practice is found multiple times during a potential patient’s search experience. Surgeons listed in our directories rank higher and are found more easily by potential patients than those who are not leading to higher patient volume and increased practice revenue.
A listing is one of the best things you can do for your SEO! CEATUS Patient Referral Networks, SEO services and Website Designs are excellent. I recommend them highly!
With CEATUS You Can Expect
Higher Patient Volume
Being found multiple times by consumers — your website, your directory listing, etc. — during their research positions you as the authoritative doctor for specific treatments and increases the likelihood they will choose you over your competitors.
Top Rankings
Google uses online citations as a ranking signal which means that credible, lead-generating Directories, which embed these citations, provide powerful SEO benefits that ensure you get top rankings for the procedures and services you want to be found for.
More Traffic
Directories act as a third-party referral, much like one friend telling another about your practice, bringing you more traffic to your website!
Higher Revenue
Having your practice listed in directories will enhance your branding and expand your visibility beyond your own website providing instant visibility to thousands of prospective patients who otherwise might not hear about you.
More Leads
Industry-related, consumer education directories like BetterVisionGuide.com, ConsumerGuidetoPlasticSurgery.com, ConsumerGuidetoBariatricSurgery.com and Ortho produce high-quality and faster-turning leads, because patients who are better educated about treatment, expectations, costs, recovery, etc. are ready to make a decision.
Being found multiple times by consumers — your website, your directory listing, etc. — during their research positions you as the authoritative doctor for specific treatments and increases the likelihood they will choose you over your competitors.
Google uses online citations as a ranking signal which means that credible, lead-generating Directories, which embed these citations, provide powerful SEO benefits that ensure you get top rankings for the procedures and services you want to be found for.
Directories act as a third-party referral, much like one friend telling another about your practice, bringing you more traffic to your website!
Having your practice listed in directories will enhance your branding and expand your visibility beyond your own website providing instant visibility to thousands of prospective patients who otherwise might not hear about you.
Industry-related, consumer education directories like BetterVisionGuide.com, ConsumerGuidetoPlasticSurgery.com, ConsumerGuidetoBariatricSurgery.com and Ortho produce high-quality and faster-turning leads, because patients who are better educated about treatment, expectations, costs, recovery, etc. are ready to make a decision.
Lead Generation Basics
Why Be in a Directory?
Unlike individual practice websites, good directories are able to compete with other large sites (e.g., FDA) for first-page search engine rankings for core search terms. Since 80% of all healthcare searches are performed using core, or global, search terms, a healthcare practice that chooses not to be listed in a directory is forfeiting a large number of potential patients. Directories that feature credible consumer content build credibility for their practices listed. They also provide practice branding and visibility. A practice that is found multiple times during a potential patient’s search experience is far more likely to be contacted than a practice that appears just once, or not at all.
What Makes a Good Directory?
A doctor directory is effective only if it has certain attributes. A good directory makes it easy for prospective patients to contact your practice by providing highly visible contact information and links that connect directly to your practice website. Good directories also appear prominently in organic listings for heavily searched procedure-related search terms such as “Breast Augmentation,” “LASIK eye surgery” and “Veneers,” and secondary terms such as “Orthopedic Surgeons” or “Bariatric Surgeons.”
The Objective: Targeted, Qualified Leads
A successful directory website provides potential patients with comprehensive, reliable, up-to-date information about the procedures that interest them. A prospective patient who arrives at your practice from this type of directory is more likely to move forward with the procedure.
