Captivate Your Audience
Today’s consumers rely on the Internet for information about procedures and the doctors who offer them. In fact, 90% of consumers have searched for health information for themselves or a loved one in the last year. Educational, engaging content presents a unique opportunity for your patients and prospective patients to connect with you and get acquainted with your practice.
At CEATUS, we understand the importance of communicating with your current and prospective patients; our Content Development strategies ensure that you are best positioned to fulfill their needs as you establish yourself as their expert of choice. Take charge of your image as you keep your potential and current patients engaged with content developed by CEATUS.
Let CEATUS Bring the Information to You
Why CEATUS Content Marketing
Engage Prospective and Current Patients
Prospective patients have many options as they search for credible and meaningful information online. Competitor websites, professional associations and more are vying for the same clicks (and dollars) as you, and once prospective patients commit to a resource (or provider), they tend to stop searching. Educational, patient friendly website content gives you an opportunity to become the resource of choice… and more.
Our experienced writing staff allows you to provide meaningful information about your practice, your procedures and your skills; and in doing so, you ensure a connection with prospective patients. Topics range from new procedures to upcoming events in your office and announcements about new staff and promotions, all of which ensure that your patients remain engaged and committed to you.
Search Engine Visibility Content: Optimize Your Future
The objective of your Digital Marketing Strategy is to reach your target audience with a unique message. Top Search Engine Rankings occur when consumers and search engines find your website content compelling. Search engines reward great content which leads to higher website traffic with more potential patients choosing your site from among the many available options.
A successful Content strategy enables your practice to achieve these lofty goals by demonstrating to both prospective patients and the search engines that your content is informative, accurate and compelling. This winning combination expands your online market visibility exponentially — which is precisely why investing in Content developed by CEATUS professionals is so important.
CEATUS has been great for my practice. They built us a new site with new content and it not only looks great, but I show up on the first page of Google now. Since they took over my strategy, we continue to move up in the rankings. Their reviews program has also been excellent. More premium patients now tell me they came to me because of my website and reviews. I recommend them highly!
WITH CEATUS YOU CAN EXPECT
Higher Patient Volume
You can be assured that our experienced writing team will develop informative, accurate, educational content that provides prospective patients with the information they want, while highlighting the benefits of your practice, bringing patients to your door.
Top Rankings
Not all content is created equal. Educational, unique content is what the Search Engines are looking for and CEATUS Content provides that and more! CEATUS-created Content encompasses all of the structural elements needed to appeal to the Search Engines as well as to prospective patients. The result is a highly visible website that converts.
More Traffic
At CEATUS, we provide expertly-developed, search-engine-appealing content that allows prospective patients to learn about you and your practice with greater ease and scope than ever before. We skillfully implement the strategy necessary to drive targeted, valuable traffic to your practice website.
Higher Revenue
You have a lot to say to your prospective and current patients. Your practice philosophy, your experience and the procedures you offer are just some of the factors that influence a patient to become or remain engaged. CEATUS Content is proven to increase patient engagement and conversion.
More Leads
Patients who are highly-educated when they arrive at your office are more likely to move beyond the consultation to surgery. By expertly developing quality content for your website, CEATUS establishes you as the expert, arming patients with the information they’re looking for.
You can be assured that our experienced writing team will develop informative, accurate, educational content that provides prospective patients with the information they want, while highlighting the benefits of your practice, bringing patients to your door.
Not all content is created equal. Educational, unique content is what the Search Engines are looking for and CEATUS Content provides that and more! CEATUS-created Content encompasses all of the structural elements needed to appeal to the Search Engines as well as to prospective patients. The result is a highly visible website that converts.
At CEATUS, we provide expertly-developed, search-engine-appealing content that allows prospective patients to learn about you and your practice with greater ease and scope than ever before. We skillfully implement the strategy necessary to drive targeted, valuable traffic to your practice website.
You have a lot to say to your prospective and current patients. Your practice philosophy, your experience and the procedures you offer are just some of the factors that influence a patient to become or remain engaged. CEATUS Content is proven to increase patient engagement and conversion.
Patients who are highly-educated when they arrive at your office are more likely to move beyond the consultation to surgery. By expertly developing quality content for your website, CEATUS establishes you as the expert, arming patients with the information they’re looking for.
Content Marketing Basic
Why Your Practice Needs Great Content
There are many reasons to have great content, the most important of which is to engage prospective patients and build rapport. Content is an easy way for prospective patients to get to know the practice and for you to demonstrate your expertise. Interesting, informative content will often attract the attention of consumers that might be thinking about a procedure but not yet looking. Content also has SEO benefits as each unique and compelling page makes your site appear to be a good resource in the eyes of the search engines.
Leverage Your Marketing Endeavors with Compelling Content
Content developed by our experienced writing team is created to work in tandem with your other marketing endeavors and to maximize the return on your investment. Keyword placement, interactive content and strategic connections are just a few of the techniques we employ to ensure that your other marketing activities benefit from the attention your website content receives.
The Power of the Pen
Prospective patients are interested in YOU. They want to know about your practice, your philosophies and your skills. Each page of content developed for our clients’ websites is unique, accurate and written to engage potential patients. There are a variety of writing styles that will achieve this goal and we develop your custom content based on your preferences and goals.
Benefits of custom content include:
- Improved SEO. Low-quality, outdated or sparse content can negatively impact a website’s search engine rankings.
- Unique content provides stronger search engine rankings for primary and long tail searches.
- Better patient conversion. Quality content reinforces your reputation among potential patients. Canned content creates the image of a canned doctor!!
- Original articles that contain interesting and engaging information build credibility with consumers and search engines.
- Consumers are more likely to share content with others if it is original, useful and engaging. Content that meets these standards will increase social shares, backlinks, authority, etc.
- Original content sets a doctor’s website apart from the competition and provides a more personalized experience that increases patient conversion.
- According to a CareCredit study, potential patients take up to 144 days to make a decision about surgery. If content is consistently updated, consumers are more likely to return to your website to see the latest updates as they are making their decision.
- New content ensures that search engines will crawl your site more frequently to update your rankings.
