Google Watch: Google becoming the dominant player for reviews

Come visit the Internet Marketing Experts at Ceatus

Ceatus SEO catapults renowned surgeon to top of rankings

Dr. Ashkan Ghavami is an internationally recognized plastic surgeon who has appeared on numerous television programs, including Good Morning America, Ricki Lake and The Doctors.

Problem: Dr. Ghavami invested heavily in his Internet presence to support his substantial reputation and word-of-mouth referral base, yet his website ranked poorly for many important “Los Angeles” and “Beverly Hills” search terms, particularly those related to rhinoplasty and revision rhinoplasty. In fact, his site was absent from the first 5 pages of Google’s search results for these terms. He reached out to Ceatus to learn more.

Solution: An evaluation by the experienced Ceatus team showed that Dr. Ghavami’s website was laden with non-relevant pages as well as unnecessary cross links and external links. Ceatus immediately went to work cleaning up these issues on his site. Over the course of several months, the following actions were taken:

• Removed spammy reciprocal links hosted on his site
• Redirected or removed more than two dozen duplicate pages
• Developed additional content for low-content pages
• Updated procedure-related content to make it more current and search-engine friendly
• Developed high-quality incoming links related to Dr. Ghavami’s practice areas
• Verified and optimized his Google Local pages
• Added Google Authorship to his website

Result: Within three months of completion, Dr. Ghavami’s website had acquired far more visibility and began ranking at the top of Google’s search results for a variety of highly competitive search terms, including:

• beverly hills rhinoplasty
• beverly hills revision rhinoplasty
• los angeles rhinoplasty
• los angeles revision rhinoplasty
• beverly hills nose surgery

Also, thanks to Ceatus’ implementation of Google’s Authorship program, Dr. Ghavami’s picture now appears at the top of Google’s search results for these terms. Please see below.

Tweet All About It!

Ceatus announces timely new social media service

In response to the rapidly growing role of social media, Ceatus is proud to announce an exciting new service to you, our valued clients. Because consistency is the key to social media success, our new social media package consists of daily posts to your Facebook, LinkedIn and Twitter accounts. This product will allow you to take your lucrative word-of-mouth efforts and go digital.

Why Now? A Super Bowl Moment

The current social media environment is ripe for action, as illustrated by the events of Super Bowl 2013. Like many of today’s technologies, social media is in a constant state of evolution, and the Super Bowl marked a pivotal moment in this evolution. As the now-infamous blackout unfolded, advertisers that had paid millions of dollars for TV ads found themselves helpless and flailing. In contrast, by using social media, several savvy companies seized on the situation to get in on the unparalleled consumer exposure offered by the Super Bowl (for a fraction of the cost).

For example, Walgreen’s informed fans that they “carry candles.” Tide tweeted a photo with a caption reading, “We can’t get your #blackout, but we can get your stains out.” And Calvin Klein linked followers to a Vine video showing a well-known celebrity toning his abs since “the lights were still out.”

Consistency is Key

But the Super Bowl isn’t the only venue from which to gain visibility using social media. Every day, there are countless opportunities to gain exposure for your practice. To succeed with social media, you need to continually take advantage of such opportunities by updating your Facebook, Twitter and LinkedIn accounts.

The reason? Only a fraction of your followers see any given update to your social media accounts. According to a recent survey conducted by the PEW Research Center’s Internet & American Life Project, some 61 percent of Facebook users took a break from using Facebook for a period of weeks or more in 2012. With so many of your followers taking periodic vacations from Facebook and other social media platforms — and so many posts streaming across their feeds — many of your posts will be buried by the time most of your followers log in.

Enter Ceatus. Our team of writers will monitor daily trends and pounce when opportunities arise. Our new social media package provides a great opportunity to make your practice visible to your target audience.

How Does it Work?

Each business day, our talented team of writers will add engaging posts to your most important social media accounts. Rather than focusing on your products and services, these posts will touch on information pertinent to your specialty as well as timely topics that are of interest to your patients. They will cover a range of topics, with links to relevant information. Only reputable sources will be used.

You will still have the ability to add additional posts on your own. Both these and the posts added by Ceatus will appear to come from your practice.

For more information on our new social media package, contact Ceatus today.