Marketing Your Ophthalmology Practice on Facebook
Recent Posts
- Am I getting a good ROI for my Digital Marketing Dollars? 3 Ways to Check Your Digital Marketing ROI
- Should You Hire a Digital Marketing Agency with Experience Representing Healthcare Practices?
- CEATUS CEO Featured by Healio on the Pathway to Purchase for Eye Care and Treatment
- Does Your Website Need to Be ADA Compliant?
- CEATUS Shares Information on Pixel Trackers and HIPAA Violations
Categories
- abdominoplasty
- Articles & Publications
- Articles Published
- Bariatric Surgery
- Botox
- Breast Augmentation
- Breast Implants
- breast lift
- breast reconstruction
- breast reduction
- Bucks County Smiles
- Case Studies
- Cataract Surgery
- cataracts
- CEATUS Courses & Lectures
- CEATUS News
- CEATUS On The Road
- Chicago Plastic Surgeon
- Chicago Plastic Surgery
- Clients
- Content Marketing
- coolsculpting
- Cosmetic Dentistry
- Cosmetic Dentists
- cosmetic surgeon
- cosmetic surgeons
- Cosmetic Surgery
- dallas
- Dental Implants
- Dentist
- Dentistry
- Dentists
- dermatologist
- Digital Marketing Trends
- Dr James Lewis
- Dr. Humberto Palladino
- Dr. Vanessa Voge
- Dry Eye Institute
- drye eye treatment Philadelphia
- eye care
- eyelid lift
- Eyelid Surgery
- Facelift
- Facial Plastic Surgery
- fraxel
- Gastroenterology
- glaucoma treatment
- Greenhich Smartlipo
- Image
- Johannesburg LASIK
- LASIK
- LASIK Cost
- Lead Generation
- Liposuction
- Newsletters
- Ophthalmologist
- Ophthalmology
- Pay Per Click (PPC)
- plastic surgeon
- Plastic Surgeons
- Plastic Surgery
- Practice and Business Management
- Reviews & Reputation
- Search Engine Optimization
- Social Media Marketing
- Surgeons
- Uncategorized
- Website Design
- Website Management
Archives
- May 2024
- December 2023
- October 2023
- August 2023
- July 2023
- March 2023
- November 2022
- September 2022
- August 2022
- July 2022
- November 2021
- September 2021
- August 2021
- June 2021
- May 2021
- April 2021
- March 2021
- February 2021
- January 2021
- November 2020
- October 2020
- September 2020
- August 2020
- July 2020
- March 2020
- February 2020
- August 2019
- July 2019
- June 2019
- April 2019
- March 2019
- February 2019
- January 2019
- December 2018
- November 2018
- October 2018
- September 2018
- August 2018
- July 2018
- June 2018
- May 2018
- April 2018
- March 2018
- February 2018
- January 2018
- December 2017
- November 2017
- October 2017
- September 2017
- August 2017
- July 2017
- June 2017
- May 2017
- April 2017
- March 2017
- February 2017
- January 2017
- December 2016
- November 2016
- October 2016
- September 2016
- August 2016
- July 2016
- June 2016
- May 2016
- April 2016
- March 2016
- February 2016
- January 2016
- December 2015
- November 2015
- October 2015
- September 2015
- August 2015
- July 2015
- June 2015
- May 2015
- April 2015
- March 2015
- February 2015
- January 2015
- December 2014
- November 2014
- October 2014
- September 2014
- August 2014
- July 2014
- June 2014
- May 2014
- April 2014
- March 2014
- February 2014
- January 2014
- December 2013
- November 2013
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
OSN interviews Dr. David Evans
While Google is undoubtedly the linchpin of any effective digital marketing strategy, it’s not the only game in town. In a recent interview with OSN’s Cynthia Matossian, Dr. David Evans explained that social media – especially Facebook – is another important medium you can tap into to bring additional patients to your practice. As an added bonus, it’s cheaper than Google.
Dr. Evans discussed two crucial steps you can take to leverage the advertising power of Facebook:
Focus on Demographics and Zip Codes
The first step, according to Dr. Evans, is homing in on your target demographic(s) and zip codes. He suggested looking at your EMRs to determine where your patients are coming from, and then targeting their zip codes. This way, you’re spending money only where you know you can get the most bang for your buck.
Ad Re-targeting
The second step Dr. Evans discussed in the OSN interview was investing in ad re-targeting. Ad re-targeting is a type of digital advertising that allows you to follow visitors to your Facebook page around the Internet. When a visitor navigates away from your page to another page, ads for your practice will be displayed on the new page. One caveat, not all ad-retargeting strategies are HIPAA compliant so your marketing company had better know what they are doing. This may be one reason that Google does not allow ad re-targeting for healthcare practices.
Ad-retargeting allows you to keep your business in front of visitors’ eyes, Dr. Evans explained. It’s also very inexpensive – pennies on the dollar – when compared to the amount of money it takes to get people to your website through Google.
Demographic-related procedures are the best procedures to target with this strategy, according to Dr. Evans. A good example is cataract surgery; grandparents log on to Facebook in order to be able to follow what their grandkids are up to.
Have questions? Let us give you the scoop on Facebook advertising. In fact, our staff of talented Digital Marketing Consultants can advise you with additional information on all of the topics discussed in Dr. Evans’ OSN video blog interviews.
Call us with questions or comments. 615 733 8111.
